Email List Management Best Practices

Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; with the hopes that this will expose them to a wider database of potential customers.

How to Protect Your Email List Health and Deliverability

Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list.

How to Effectively Use Mailing Lists

Mailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update.

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

The evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists.

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates.

Email List Management Tips for Every Sender

We know list management doesn’t always sound too exciting, but if you can think of the time you spend keeping your contacts in order as a way make the most of your relationships with every person on the other end of that email address, we think that sounds a lot more compelling.

Email List Management: Best Practices For Managing Bounces & Unsubscribes

Suffering from deliverability issues and low responses to your campaigns. ?

If your contact lists are not managed accurately, a user will never respond to your campaign, and you will always struggle to get your emails in client’s inbox.

Want to build a healthy contact list. ?

Sloppy List Management Practices That Can Get Your Emails Blocked

At MailChimp, we manage over 65,000 subscriber lists, with over 75 million recipients in them. We’ve seen a sloppy list or two, and have dealt with a delivery problem or two. So we’ve learned a thing or two about how sloppy lists happen, and how to prevent them. Most sloppy lists come from ignorance, not evil. But that doesn’t make it any less stupid. So here are some stupid list management mistakes to avoid:

THE 5 KEYS TO LIST GROWTH

According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. So how do you grow your list while maintaining data quality? What are the best ways to acquire new subscribers? And most importantly, what are the right success metrics? 

3 Crucial Rules to Follow For Email Marketing List Management

There are rules for nearly everything these days: from laws of warfare to instructions for putting together an Ikea dresser (which sometimes feels like warfare). And often times, following rules and best practices means you escalate your probability for success as well as the speed at which you get there, whether you are in the armed forces, in email marketing agencies, or in an endless aisle at Ikea.