How to Effectively Use Mailing Lists

email list management.jpgMailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update. Continue reading

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

email segmentation.pngThe evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

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If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates. Continue reading

Email List Management Tips for Every Sender

list management service.jpgWe know list management doesn’t always sound too exciting, but if you can think of the time you spend keeping your contacts in order as a way make the most of your relationships with every person on the other end of that email address, we think that sounds a lot more compelling. Continue reading

Email List Management: Best Practices For Managing Bounces & Unsubscribes

download-64Suffering from deliverability issues and low responses to your campaigns. ?

If your contact lists are not managed accurately, a user will never respond to your campaign, and you will always struggle to get your emails in client’s inbox.

Want to build a healthy contact list. ? Continue reading

Sloppy List Management Practices That Can Get Your Emails Blocked

Mailing-List.pngAt MailChimp, we manage over 65,000 subscriber lists, with over 75 million recipients in them. We’ve seen a sloppy list or two, and have dealt with a delivery problem or two. So we’ve learned a thing or two about how sloppy lists happen, and how to prevent them. Most sloppy lists come from ignorance, not evil. But that doesn’t make it any less stupid. So here are some stupid list management mistakes to avoid: Continue reading