Mailing List Best Practices: Should You Buy Lists?

download-64Mailing lists can be a powerful marketing tool for your business. If you decide to take advantage of this particular tactic, you must decide whether to purchase a mailing list or create one of your own. As there are several pros and cons to each strategy, deciding which mailing list best practices will work may vary depending on your company and industry. Continue reading

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The Golden Rule of List Management

LIST MANAGEMENT SERVICE.jpgThere are a number of schools of thought when it comes to email list management. One is that permission, once given, never expires. The other believes permission has a time limit of six months, a year, two years — everyone thinks something completely different when it comes to appropriate list hygiene. So what’s the best answer? Continue reading