Getting Smart With Email Marketing Segmentation

e5There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

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If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates. Continue reading

Managing Your List: How to Maintain a Clean Email List

list managementOnce you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order to maintain a clean email list and an successful email marketing. Continue reading