The Golden Rule of List Management

LIST MANAGEMENT SERVICE.jpgThere are a number of schools of thought when it comes to email list management. One is that permission, once given, never expires. The other believes permission has a time limit of six months, a year, two years — everyone thinks something completely different when it comes to appropriate list hygiene. So what’s the best answer? Continue reading

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Best Practices for List Management

email-list-managementBuilding an email list from the ground up can be extremely challenging.  Your list is an important part of your business, and it requires management and regular maintenance, including regular email list cleaning.   Most list owners are not even aware of the need for list cleaning.  You may be interested in knowing more about the best practices for list management and maintenance: Continue reading

Email List Management Best Practices

list-managementEmail can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; with the hopes that this will expose them to a wider database of potential customers. Continue reading

How to Effectively Use Mailing Lists

email list management.jpgMailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update. Continue reading

9 Tips for Building an Effective Email Marketing List

reaching-for-segmentWhen it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list. Continue reading

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

email segmentation.pngThe evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading