9 Tips for Building an Effective Email Marketing List

reaching-for-segmentWhen it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list. Continue reading

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

email segmentation.pngThe evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

list-management.jpgThe email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today.  Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Continue reading

Getting Smart With Email Marketing Segmentation

e5There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

list management averickmedia.jpg

If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates. Continue reading

Email List Management: Best Practices For Managing Bounces & Unsubscribes

download-64Suffering from deliverability issues and low responses to your campaigns. ?

If your contact lists are not managed accurately, a user will never respond to your campaign, and you will always struggle to get your emails in client’s inbox.

Want to build a healthy contact list. ? Continue reading

Sloppy List Management Practices That Can Get Your Emails Blocked

Mailing-List.pngAt MailChimp, we manage over 65,000 subscriber lists, with over 75 million recipients in them. We’ve seen a sloppy list or two, and have dealt with a delivery problem or two. So we’ve learned a thing or two about how sloppy lists happen, and how to prevent them. Most sloppy lists come from ignorance, not evil. But that doesn’t make it any less stupid. So here are some stupid list management mistakes to avoid: Continue reading