Best Practices for List Management

email-list-managementBuilding an email list from the ground up can be extremely challenging.  Your list is an important part of your business, and it requires management and regular maintenance, including regular email list cleaning.   Most list owners are not even aware of the need for list cleaning.  You may be interested in knowing more about the best practices for list management and maintenance: Continue reading

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Email List Management Best Practices

list-managementEmail can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; with the hopes that this will expose them to a wider database of potential customers. Continue reading