9 Tips for Building an Effective Email Marketing List

reaching-for-segmentWhen it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list. Continue reading

Email List Management Best Practices

Email-Marketing (1)Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; Continue reading

Benefits of Keeping Squeaky Clean Email Lists

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In today’s fast-paced marketing world, companies can’t afford to waste time on bounced emails. Competitors are doing all they can to capitalize on potential customers. To stay ahead, business owners need to maintain up-to-date customer and prospect information. Continue reading