Managing Your List: How to Maintain a Clean Email List

list managementOnce you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order to maintain a clean email list and an successful email marketing. Continue reading

Right Message Right Person: What Is List Segmentation & How Can You Optimize It?

list segmentation.jpgIf you’ve got a larger or active email list that you’ve been marketing to but you want to improve conversion results from that list, Comm100 explains in this article what is list segmentation and how to segment your list into smaller, more targeted segments in order to drive higher conversions. Continue reading

10 Benefits of a Clean Email List

Email verification and email list cleaning has many benefits. Users who regularly use an Clean-Email-Marketing-List21email verifier or validation service experience lower bounce rates, increased conversion, increased email ROI, and more accurate campaign statistics. In this slideshare, we discuss the benefits of using an email list cleaning service as part of your overall email deliverability strategy. Continue reading