How to Effectively Use Mailing Lists

email list management.jpgMailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update. Continue reading

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Managing Your List: How to Maintain a Clean Email List

list managementOnce you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order to maintain a clean email list and an successful email marketing. Continue reading