The Importance of Segmenting Your Email Lists

images (10).jpgYou may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. Continue reading


4 Easy Ways to Improve Your Email Reputation

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From data entry errors to unengaged subscribers, email marketers already have enough deliverability headaches to manage without factoring in sender reputation. But studies indicate as much as 77 percent of email delivery problems are based on sender reputation and, thus, must be examined. Continue reading

Why List Segmentation Matters in Email Marketing

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You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and boost ROI is list segmentation. Hubspot found that email marketers who segmented their lists had markedly higher click-through rates than those who did not: Continue reading

Email List Hygiene: The Importance of Flossing Your Email List

email-list-hygiene_.pngEvery six months, when you go to the dentist, the reminder is echoed again. Good hygiene is important, and flossing your teeth daily is an important facet of maintaining that hygiene. The same premise of good hygiene can also be applied to marketing, and, more specifically, to your email list. And as I think about that analogy even more, I can’t stress enough the importance of flossing your email list. Practicing good list maintenance is essential to email list hygiene. Continue reading

5 Groups You Should Be Segmenting in Your Email List


List segmentation remains one of the most effective methods to boost the performance of your email marketing campaigns. In fact, according to the Lyris Annual Email Optimizer Report,71 percent of email marketers say list segmentation has significantly improved their results. Though segmentation based on data points like age, gender and zip codes is a proven way to see results, few marketers take their segmentation beyond the basics. Next time you’re organizing your list, try segmenting with these creative, data-driven categories.  Continue reading