THE 5 KEYS TO LIST GROWTH

According to BlueHornet’s Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. So how do you grow your list while maintaining data quality? What are the best ways to acquire new subscribers? And most importantly, what are the right success metrics? 

3 Crucial Rules to Follow For Email Marketing List Management

There are rules for nearly everything these days: from laws of warfare to instructions for putting together an Ikea dresser (which sometimes feels like warfare). And often times, following rules and best practices means you escalate your probability for success as well as the speed at which you get there, whether you are in the armed forces, in email marketing agencies, or in an endless aisle at Ikea.

Right Message Right Person: What Is List Segmentation & How Can You Optimize It?

If you’ve got a larger or active email list that you’ve been marketing to but you want to improve conversion results from that list, Comm100 explains in this article what is list segmentation and how to segment your list into smaller, more targeted segments in order to drive higher conversions.

Email List Management Best Practices

Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; 

5 Best Practices for Email Marketing List Management

Properly managing and maintaining your contact lists is a critical, yet often overlooked, component of effective email marketing. Once you’ve grown an organic list of quality contacts, you’ll want to manage it to ensure the integrity of the list moving forward.