Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

The evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists.

Getting Smart With Email Marketing Segmentation

There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation?

Right Message Right Person: What Is List Segmentation & How Can You Optimize It?

If you’ve got a larger or active email list that you’ve been marketing to but you want to improve conversion results from that list, Comm100 explains in this article what is list segmentation and how to segment your list into smaller, more targeted segments in order to drive higher conversions.

The Advantages of Segmenting Your Email Lists

No matter how perfect an email you send, there will always be a small number of causalities (aka “unsubscribes”). As reported by MarketingProfs, the average unsubscribe rate is 0.25%. That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost!

The Importance of Segmenting Your Email Lists

You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company.

The Email Marketing Strategies That Could Help You Stay Out of the Spam Box

So far during 2016, as consumers we have received 7% more emails than last year, and with this spam filters and individual users have become more difficult to impress, and their inboxes even more problematic to infiltrate.

5 Groups You Should Be Segmenting in Your Email List

List segmentation remains one of the most effective methods to boost the performance of your email marketing campaigns. In fact, according to the Lyris Annual Email Optimizer Report,71percent of email marketers say list segmentation hassignificantly improved their results. 

The Importance of Segmenting Your Email Lists

You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company.

Taking List Segmentation to the Next Level

For marketers eager to boost their email marketing results, list segmentation has become the leading strategic approach. The more data you can collect about prospects’ tastes and behavior and the better you can apply that information to targeted marketing, the better your results.

Why List Segmentation Matters in Email Marketing

You may think you know your email list pretty well, but if you haven’t used data to enrich your customer insights, you’re just looking at the tip of the iceberg. One great data-driven way to maximize your marketing efforts and boost ROI is list segmentation. Hubspot found that email marketers who segmented their lists had markedly higher click-through rates than those who did not: