The evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading
If you’ve got a larger or active email list that you’ve been marketing to but you want to improve conversion results from that list, Comm100 explains in this article what is list segmentation and how to segment your list into smaller, more targeted segments in order to drive higher conversions. Continue reading
No matter how perfect an email you send, there will always be a small number of causalities (aka “unsubscribes”). As reported by MarketingProfs, the average unsubscribe rate is 0.25%. That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost! Continue reading
You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. Continue reading
So far during 2016, as consumers we have received 7% more emails than last year, and with this spam filters and individual users have become more difficult to impress, and their inboxes even more problematic to infiltrate. Continue reading
List segmentation remains one of the most effective methods to boost the performance of your email marketing campaigns. In fact, according to the Lyris Annual Email Optimizer Report,71percent of email marketers say list segmentation hassignificantly improved their results. Continue reading