How to Effectively Use Mailing Lists

email list management.jpgMailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update. Continue reading

Email List Management Best Practices

Email-Marketing (1)Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; Continue reading

Benefits of Keeping Squeaky Clean Email Lists

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In today’s fast-paced marketing world, companies can’t afford to waste time on bounced emails. Competitors are doing all they can to capitalize on potential customers. To stay ahead, business owners need to maintain up-to-date customer and prospect information. Continue reading

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

email segmentation.pngThe evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading

Getting Smart With Email Marketing Segmentation

e5There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

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If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates. Continue reading

Email List Management Tips for Every Sender

list management service.jpgWe know list management doesn’t always sound too exciting, but if you can think of the time you spend keeping your contacts in order as a way make the most of your relationships with every person on the other end of that email address, we think that sounds a lot more compelling. Continue reading