Building an email list from the ground up can be extremely challenging. Your list is an important part of your business, and it requires management and regular maintenance, including regular email list cleaning. Most list owners are not even aware of the need for list cleaning. You may be interested in knowing more about the best practices for list management and maintenance: Continue reading
Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; with the hopes that this will expose them to a wider database of potential customers. Continue reading
The evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading
Suffering from deliverability issues and low responses to your campaigns. ?
If your contact lists are not managed accurately, a user will never respond to your campaign, and you will always struggle to get your emails in client’s inbox.
Want to build a healthy contact list. ? Continue reading
If you’ve got a larger or active email list that you’ve been marketing to but you want to improve conversion results from that list, Comm100 explains in this article what is list segmentation and how to segment your list into smaller, more targeted segments in order to drive higher conversions. Continue reading
No matter how perfect an email you send, there will always be a small number of causalities (aka “unsubscribes”). As reported by MarketingProfs, the average unsubscribe rate is 0.25%. That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost! Continue reading