WHY OPTIMIZING YOUR EMAIL LIST IS CRITICAL (AND HOW TO DO IT)

download (27).jpgReputation. What all high schoolers fear, PR professionals make money on, and marketers must pay special attention to — especially when it comes to email.¬†All too often I have seen marketers focus on the email itself- nailing the right subject line, content and design, but not spending nearly as much time on the quality of the recipient list. Continue reading

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