The Advantages of Segmenting Your Email Lists

download-97No matter how perfect an email you send, there will always be a small number of causalities (aka “unsubscribes”). As reported by MarketingProfs, the average unsubscribe rate is 0.25%. That may sound negligible, but if you have an email marketing list with 2,000 subscribers, that’s 6 potential customers lost! Continue reading

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The Importance of Segmenting Your Email Lists

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You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. Continue reading