Email List Management: Best Practices For Managing Bounces & Unsubscribes

Suffering from deliverability issues and low responses to your campaigns. ?

If your contact lists are not managed accurately, a user will never respond to your campaign, and you will always struggle to get your emails in client’s inbox.

Want to build a healthy contact list. ?

Sloppy List Management Practices That Can Get Your Emails Blocked

At MailChimp, we manage over 65,000 subscriber lists, with over 75 million recipients in them. We’ve seen a sloppy list or two, and have dealt with a delivery problem or two. So we’ve learned a thing or two about how sloppy lists happen, and how to prevent them. Most sloppy lists come from ignorance, not evil. But that doesn’t make it any less stupid. So here are some stupid list management mistakes to avoid: