Benefits of Keeping Squeaky Clean Email Lists

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In today’s fast-paced marketing world, companies can’t afford to waste time on bounced emails. Competitors are doing all they can to capitalize on potential customers. To stay ahead, business owners need to maintain up-to-date customer and prospect information. Continue reading

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Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

email segmentation.pngThe evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading

5 Reasons Why Email List Hygiene Is a Serious Marketing Priority

list-management.jpgThe email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today.  Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Continue reading

Getting Smart With Email Marketing Segmentation

e5There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.

Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading

Email List Management: What are the Best Ways to Handle Bad Addresses & Unsubscribers?

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If you’ve got a large and active email list and have previously been emailing to them, even if you’ve only recently started, Comm100 explains in this article the best practices of email list management in order to optimize delivery and response rates. Continue reading

Email List Management Tips for Every Sender

list management service.jpgWe know list management doesn’t always sound too exciting, but if you can think of the time you spend keeping your contacts in order as a way make the most of your relationships with every person on the other end of that email address, we think that sounds a lot more compelling. Continue reading

Managing Your List: How to Maintain a Clean Email List

list managementOnce you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order to maintain a clean email list and an successful email marketing. Continue reading