Mailing lists can be a simple, yet powerful tool to set cadence and keep people up to date on your progress. The advantage of having several mailing lists is that you can share the right kind of information with the right group, and choose the right cadence for each update. Continue reading
When it comes to building an email marketing list, there is no secret formula. But there are steps you can take to increase your opt-in rates and decrease the number of Unsubscribes. What are those steps? Dozens of email marketing pros share their top nine tips for how to build a successful email marketing list. Continue reading
Email can be a really effective marketing tool for brands. There is so much potential to increase ROI, gain exposure, build relationships with your customers and support existing advertising and marketing campaigns. However, brands can make the mistake of purchasing lists via third-party subscription forms; Continue reading
In today’s fast-paced marketing world, companies can’t afford to waste time on bounced emails. Competitors are doing all they can to capitalize on potential customers. To stay ahead, business owners need to maintain up-to-date customer and prospect information. Continue reading
The evidence is overwhelming – email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave 5 tips for segmenting email lists to help boost return on investment. Here we expand on that advice with 5 more ways to segment your email lists. Continue reading
The email ecosystem is constantly updating, changing the way we strategize email marketing initiatives. Tactics that worked three to five years ago don’t necessarily work today. Today, Internet Service Providers (ISPs) look at many different variables when determining whether to deliver one of our marketing emails to one of their customers. Continue reading
There is a fierce competition for attention in your subscribers’ inbox. Now! is the perfect time to make your emails effectively deliver more value.
Segmentation is a seemingly simple but extremely powerful mechanism. Many are already segmenting to some extent, but how about taking advantage of more advanced email segmentation? Continue reading